Over the last couple of decades, digital marketing has become vital to all industries, including the healthcare industry. In fact, the healthcare industry can benefit…
India’s healthcare sector has grown drastically in the last decade but still lacks the capacity to deal with our burgeoning population. With just 1 doctor…
Crafting a hospital marketing plan can be quite challenging given that the “customer” and the “purchase” are unlike any other retail transaction. Traditional hospital marketing…
The digital revolution in India received a tremendous boost in the aftermath of demonetization with the government advocating cashless transactions. Internet usage has risen sharply,…
While India’s healthcare sector has been booming, the market space itself has undergone tremendous change - consumers now expect both information and service at their…