Healthcare Digital Marketing
Ideas That Elevate Digital Campaigns. Online Brand Solutions That Deliver.
Our Service Offering
Search Engine Optimisation
Search engine optimisation (SEO) for healthcare companies is the process of optimising your website, to make it more discoverable to potential patients, caregivers as well as search engine crawlers (bots). Patients & caregivers are on the web every day searching for medical services, and you want to make sure that you’re being found. The better your site is optimised, the higher it will rank in search results. We help you be found at the top of search engine results pages (SERPs) and ensure that your potential patients have an informative, seamless and hassle-free experience once they visit your site.
Paid Search Advertising
Ask any healthcare digital marketing specialist and they will tell you – paid search ads, or PPC/CPC ads as they’re often called is what truly fuels your growth in the digital space. In this form of digital advertising we use search engines like Google and Bing to identify new opportunities for promoting your healthcare practice/service. We then adopt a research-led protocol that involves competitor analysis, keyword research, frugal bidding & landing page optimisation – all to reduce the cost-per-click over time, while continually improving conversion rates and customer acquisition costs.
Healthcare Media Buying
While PPC ads may reach more prospective patients at the exact moment they are ready Toby your service, media buying initiatives are more towards building brand awareness brand awareness. These ads have a much larger visibility across the web, but may not always result in last mile conversions. Which is why there must be a tactical tradeoff between the spends allocated towards this initiative and the expected outcome.
Our media buying practice is heavily reliant on strong measurement drivers, enabling us to collect and analyze all levels of a campaign and consumer data to activate audiences, facilitate buys and optimize campaigns. Through data, we find your right consumer and then target him/her—by device, channel, geo, creative format, context, behavior, interest etc.
Healthcare Content Creation
Real results come from a specialised content creation approach. Healthcare content creation can take multiple forms and is the foundation of almost all your digital marketing efforts. Websites, social media posts, blog articles, email newsletters, downloadable resources, videos, are just some of the most common examples. We help you create all of these:
Visual communication is slowly, but surely taking precedence over other forms – we help you stay ahead of the curve by leveraging the most powerful medium of storytelling there is.
Feature-driven videos that deep-dive into how your healthcare service/product is superior in comparison to the competition.
Explainer videos that help communicate your product story by adopting the tone of functionality & resourcefulness.
Testimonial-based videos, because who doesn’t love hearing someone else’s POV of your brand.
Expert/Influencer outreach videos to naturally bring more people into your sales funnel with the help of noteworthy influencers who share genuine information.
Animated/Motion-Graphics led videos to make communication even more engaging and interactive.
Healthcare Blog Articles
No healthcare digital marketing plan is complete without a patient-centred, knowledge-driven blog. As a focused healthcare marketing agency, we truly believe that apart from personifying your brand, the biggest advantage of creating quality blog articles is that it has a huge impact on search engine optimisation and social engagement. This means more strangers becoming into leads as they flow through your sales funnel.
Your website is the face of your brand in the digital world. If a person lands on your site, he/she has already established a clear intent. In this case, it’s critical for that the primary pages of your website convey your core product and service offerings, and all the other important features and benefits. This then gets supplemented with secondary & tertiary pages that drive more traffic through goal-specific SEO practices. As a healthcare marketing agency, our job will be to create this site architecture, and all the associated content, keeping in mind the various lead personas so that more and more people visiting your site flow into the sales funnel.
Emailers & Downloadable Resources
A good digital marketing strategy involves touching base with your leads at intermittent points in time so that they are always reminded of you – and downloadable resources & email newsletters help in just that. The key here is to create easy-to-understand communication touch points that are authoritative and medically sound. Crafted from the POV of a patient, by a specialized healthcare content writer, these resources have given us excellent results when it comes to lead conversion for our clients.
Design & Development
When it comes to websites, simplicity is key! Good design doesn’t necessarily have to take ages, cost a fortune or involve countless middlemen! From conceptualization, building, wireframing, design, delivery and maintenance – we offer web services during all stages of existence.
Analytics & BI