Healthcare Digital Marketing

Ideas That Elevate Digital Campaigns. Online Brand Solutions That Deliver.

Our Service Offering

Healthcare Search Engine Optimisation

Paid Search Advertising & Healthcare Media Buying

Social Media Advertising

Healthcare Content Creation

Design & Development

Analytics & BI

All Solutions Begin With Conversations.

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Search Engine Optimisation

 

Search engine optimisation (SEO) for healthcare companies is the process of optimising your website, to make it more discoverable to potential patients, caregivers as well as search engine crawlers (bots). Patients & caregivers are on the web every day searching for medical services, and you want to make sure that you’re being found. The better your site is optimised, the higher it will rank in search results. We help you be found at the top of search engine results pages (SERPs) and ensure that your potential patients have an informative, seamless and hassle-free experience once they visit your site.

Social Media Marketing

In the past 5 years, social media has taken center stage in almost all digital strategy plans, and healthcare isn’t far behind. This is largely because of the number of people living on the various platforms & the conversational style of these platforms.
Social media has five main benefits for your healthcare business:
  • Cost-effective marketing to support your overall digital marketing efforts
  • Patient-focussed relationships led by a communication-driven approach
  • Competitive advantage that allows you to get a head start and ride with the new wave of leveraging social media to position yourself or your practice as a medical expert in your field
  • Targeted lead persona mapping to show the product offering to a specific audience that is most likely to be interested in it.

Healthcare Content Creation

Real results come from a specialised content creation approach. Healthcare content creation can take multiple forms and is the foundation of almost all your digital marketing efforts. Websites, social media posts, blog articles, email newsletters, downloadable resources, videos, are just some of the most common examples. We help you create all of these:

Healthcare Videos
Visual communication is slowly, but surely taking precedence over other forms – we help you stay ahead of the curve by leveraging the most powerful medium of storytelling there is.
  • Feature-driven videos that deep-dive into how your healthcare service/product is superior in comparison to the competition.
  • Explainer videos that help communicate your product story by adopting the tone of functionality & resourcefulness.
  • Testimonial-based videos, because who doesn’t love hearing someone else’s POV of your brand.
  • Expert/Influencer outreach videos to naturally bring more people into your sales funnel with the help of noteworthy influencers who share genuine information.
  • Animated/Motion-Graphics led videos to make communication even more engaging and interactive.

Healthcare Blog Articles
No healthcare digital marketing plan is complete without a patient-centred, knowledge-driven blog. As a focused healthcare marketing agency, we truly believe that apart from personifying your brand, the biggest advantage of creating quality blog articles is that it has a huge impact on search engine optimisation and social engagement. This means more strangers becoming into leads as they flow through your sales funnel.

Website Content
Your website is the face of your brand in the digital world. If a person lands on your site, he/she has already established a clear intent. In this case, it’s critical for that the primary pages of your website convey your core product and service offerings, and all the other important features and benefits. This then gets supplemented with secondary & tertiary pages that drive more traffic through goal-specific SEO practices. As a healthcare marketing agency, our job will be to create this site architecture, and all the associated content, keeping in mind the various lead personas so that more and more people visiting your site flow into the sales funnel.

Emailers & Downloadable Resources
A good digital marketing strategy involves touching base with your leads at intermittent points in time so that they are always reminded of you – and downloadable resources & email newsletters help in just that. The key here is to create easy-to-understand communication touch points that are authoritative and medically sound. Crafted from the POV of a patient, by a specialized healthcare content writer, these resources have given us excellent results when it comes to lead conversion for our clients.

Design & Development

 

When it comes to websites, simplicity is key! Good design doesn’t necessarily have to take ages, cost a fortune or involve countless middlemen! From conceptualization, building, wireframing, design, delivery and maintenance – we offer web services during all stages of existence.

Analytics & BI

 

When it comes to websites, simplicity is key! Good design doesn’t necessarily have to take ages, cost a fortune or involve countless middlemen! From conceptualization, building, wireframing, design, delivery and maintenance – we offer web services during all stages of existence.