Glenmark is one of India’s largest pharma companies & is ranked among the World’s Top 100 Biopharmaceutical companies. OHD has been proud to partner with the brand in furtherance of its vision of emerging as a leading integrated research-based global pharmaceutical company.
Glenmark
Glenmark is not just an Indian pharmaceutical company, but is a global brand valued at USD 1.48 bn, with 70% of its revenue earned from international operations. Glenmark has built a reputation for research-based medicine & innovation.
Orange Health Digital has engaged with Glenmark across its digital platforms, collaborating closely to build the brand’s digital presence & strengthen its reputation as a trusted resource & partner for medical professionals.
Objective
Create an online resource center and one-stop-portal for India’s dermatologists, where they can explore current research, exchange ideas, share case studies, refresh skills, & access tutorials.
Strategy
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Create a customer-centric & non-promotional mobile/web-based self-learning platform.
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Build a repository of knowledge for dermatologists with case studies, practice management, articles, & further guidance.
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Provide patient resources for a wider audience with easy-to-consume content.
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Visual learning tools, including videos demonstrating standard, as well as emerging procedures.
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Provide case challenges for professionals to test skills & discuss diagnosis & treatment.
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Guidance for dermatology students including career options, clinic setup, & other essential skills.
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Search engine optimization was used to rank for keywords around terminologies used by dermatologists and dermatology students in order to garner contextual traffic on the Guiderm website.
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We used social media platforms like LinkedIn as well as search engines to reach out to dermatologists and create awareness about the platform
Result
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The portal has engaged with a growing community of over 8500 dermatologists.
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High engagement with 123 papers shared since its inception.
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Database that includes over 3000 ebooks, 11,000 videos & 85 journals.
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Our efforts have helped Guiderm emerge as India’s Largest dermatology engagement & learning platform.
