75% Increase Aster DM's In Organic Traffic In One Year

Problem Statement

Aster DM Healthcare was an established brand in the market, but that wasn’t translating in direct enquiries for surgeries and health plans. They wanted to maximise organic traffic on the site as well the subsequent leads that came in from this traffic.

Strategy We Used

  • Undertook a detailed analysis of the site to create ranking hooks for surgery pages and care plans.
  • Completely optimised the website in adherence to Medic Update by Google. 
  • Created 85+ new pages on the website in order to rank for key transaction led services.
  • Created a business specific list of target keywords in order to maximise traffic for surgery and care plan pages. 

Impact We Generated

  • 100+ keywords ranking on top 3 positions of Google.
  • 64% growth in impressions on SERPs in 12 months.
  • Organic traffic boosted from 24,000 to 42,000 in 12 months, with 3x growth in enquires.