Healthcare Digital Marketing Requires
A
Specialised Approach
WHO WE ARE
We're An AI Driven Health &
Pharma Specialised Marketing
Agency
We are a team of healthcare strategists, digital marketers, medical writers, social media & analytics experts. Driven by our passion for healthcare & tech, we help you launch campaigns that scale, succeed & exceed expectations!
01
Healthcare Compliant SEO
Google's parameters for healthcare sites differ significantly from standard guidelines. We have mastered Google's MEDIC guidelines to ensure our brands achieve top rankings in search results.
02
Lead Generation & Product Sales
Over the last decade, we’ve managed $150M in media campaigns, and we're using past data sets to help service providers generate leads and product companies growth hack their sales.
04
Patient & HCP Engagement Campaigns
We design & execute multi-channel patient-awareness programs as well as multifunnel HCP-connect campaigns for pharma and nutrition companies. We also help brands improve multi-channel connections with HCPs.
05
Website/App Development
We develop healthcare specific tech products including mobile apps, websites, digital patient tools, HCP engagement portals, appointment booking systems etc. for both service providers and pharma brands.
06
Content Creation Services
We're a team of medical content writers, lifestyle editors & healthcare creatives who create multi-format content that includes videos, long-format articles, social calendars, ad copies etc.
WHY CHOOSE US
Global Brand Trust Orange Health Digital For A Reason
Strong Sector Expertise
We have executed over 200+ campaigns impacting over 80mn patients and 100k HCPs globally
Data Driven Marketing
Given access to our extensive campaign data & internal AI-based data models, we make informed marketing decisions.
Spanning Across The Entire Marketing Value Chain
Right from brand awareness to facilitating purchase and driving re-purchases, we can handle the entire value chain to ensure maximum LTV.
OUR NICHE
Healthcare Digital Marketing
Services Across The Spectrum
We create customized digital marketing solutions based on an unbeatable combination of branding psychology, online purchase behaviour study, data-driven content strategy and the latest marketing automation tools.
Our Select Client Portfolio
Our Founding Team
Divej wadhwa
Co-founder & Head, Business Strategy
Divej is an ex-VC professional turned health-tech entrepreneur, who has been instrumental in heading Orange Health Digital’s growth for over 9 years. Under his leadership, the brand has onboarded 100+ healthcare companies and developed business strategies generating $300M in direct revenue for clients. He also runs FHealth, an early stage healthcare accelerator fund.
ankita wadhwa
Co-founder & Head, Digital Operations
Ankita leads integrative digital strategies at Orange Health Digital. Her striking spirit and passionate belief has made Orange Health Digital one of the most coveted boutique healthcare marketing agencies in India. She has a knack for building process-driven teams and running seamless multi-campaigns that yield tangible business results. She is a solutions-driven marketer and a multi-faceted professional who loves creative as much as she loves her numbers!
OUR WORK
Case Studies At A Glance
Award Winning Cervical Cancer Campaign
Through our #BeYourOwnShero campaign, we raised public awareness around the importance of cervical cancer screening in India. Our campaign earned 3,00,000 impressions & saw a 31% boost in organic engagement within just 6 weeks. The #BeYourOwnSHERO is being used as a blueprint for others including Karkinos Healthcare & Tata Consultancy Services.
75% Increase Aster DM's In Organic Traffic In One Year
Aster DM Healthcare was an established brand in the market, but that wasn’t translating in direct enquiries for surgeries and health plans. They wanted to maximise organic traffic on the site as well the subsequent leads that came in from this traffic.
Digitally Launching Medical Tourism For International Patients
Modernising traditional hospital lead generation, by opening up digital, as a channel to attract international leads for elective surgeries, leading to a 10X growth in Medical Value Tourism practice in the span of 2 years.
Guinness World Record Winning Stroke Awareness Campaign
On October 29, 2023, we commemorated World Stroke Day by securing Boehringer Ingelheim’s first Guinness World Record for ‘Most Pledges Received for a Stroke Awareness Campaign in One Week.’ We built a campaign microsite and garnered 17,691 pledges to raise awareness about early signs of brain stroke. Our sustained SEO efforts led to 62% of targeted primary and competitive keywords ranking on the first page of Google.
Medical Value Tourism For KCM Clinic: Driving Patients From UK To Poland For Surgeries
India's Largest Online Dermatology Portal
We developed a comprehensive online resource centre, now utilised by over 8,000 dermatologists across India for collaborating on case studies and accessing current research papers, e-books, case videos & tutorials.
Frequently Asked Questions
What makes Orange Health Digital the best healthcare digital marketing agency?
How is our approach to digital marketing for healthcare different from generic agencies?
Digital marketing for healthcare comes with an added layer of complexity that requires both a clinical understanding of healthcare and expertise with the regulatory framework. Our team is uniquely qualified to handle such specialised digital marketing requirements because it comprises dedicated healthcare marketing experts, including healthcare professionals, medical writers, digital marketers, strategists, and analytics experts.
Which healthcare marketing services do we provide?
As a one-stop shop for all your digital marketing needs, Orange Health Digital provides a wide range of healthcare digital marketing services, including SEO and content strategy, social media management, content marketing, PPC, website development, and reputation management.
How does Orange Health Digital help in marketing for hospitals and multi-specialty centers?
Orange Health Digital provides a wide range of customised healthcare digital marketing services, designed specifically to meet your needs. With our multi-channel integrated approach, using highly targeted efforts, we help build brand awareness, making services more accessible and attractive to potential patients.
Why should doctors choose our digital marketing agency over others?
Orange Health Digital is not just another digital marketing agency. We are passionate about health and wellness, focusing exclusively on healthcare digital marketing services designed to bridge the gap between patients and healthcare providers. As a digital marketing agency for doctors and healthcare brands, our services are designed to increase the visibility, build reputations, and grow businesses for every type of practice, from small local clinics to bigger network hospitals.
What process do we follow to build a successful healthcare marketing campaign?
We follow a proven, data-driven process, from discovery and audits to define the brand identity, target audience, competitors, and regulatory constraints to strategy, and creative and content development. This also includes technical implementation with SEO-optimised website design and content, CRM integration, analytics, reporting, and more. This end-to-end approach ensures that our healthcare digital marketing services are results-oriented, aligning with the clinical reality and complexity of healthcare marketing.
How do we ensure compliance and ethics in healthcare digital marketing?
From ideation to execution, every step of our healthcare digital marketing strategy is guided by strong editorial and ethical standards. With a deep knowledge of Google’s MEDIC and E-E-A-T guidelines and familiarity with the healthcare regulatory framework, our experts create clinically accurate content and campaigns in strict compliance with legal and ethical requirements. As a specialised healthcare digital agency, we make sure that our specialists are trained to work within frameworks established to protect patients, brands and practitioners.
What kind of ROI can hospitals and doctors expect from our healthcare marketing services?
Our approach is aimed at maximising client ROI through measurable improvements in organic search visibility, patient engagement and acquisition, website traffic, and brand awareness. Results vary depending on the specific goals and services employed, but most clients see improvements in key metrics, including lead generation, organic traffic, and engagement with consistent efforts. Effective implementation of strategies developed by our healthcare digital agency can reduce costs and boost revenue by as much as 20 percent over time.
How long does it take to see measurable results in healthcare marketing campaigns?
Depending on the scale of the campaign and the digital media being employed, our healthcare digital marketing services typically produce results within a few weeks to several months. While social media campaigns and paid ads can produce results within weeks, SEO efforts require several months to a year. As a leading healthcare digital agency, we are constantly working to increase client ROI, providing milestone-based reports and adjusting tactics to deliver the best possible outcomes.
03
Social Media Promotions
Our tailor-made social media strategies are designed to break through the noise and make a lasting impact. We blend creative content with data driven, targeting & optimisation.