Orange Health Digital & Glenmark Collaborate To Create India’s Largest Online Dermatology Portal

Glenmark is one of India’s largest pharma companies & is ranked among the World’s Top 100 Biopharmaceutical companies. OHD has been proud to partner with the brand in furtherance of its vision of emerging as a leading integrated research-based global pharmaceutical company.

Glenmark

Glenmark is not just an Indian pharmaceutical company, but is a global brand valued at USD 1.48 bn, with 70% of its revenue earned from international operations. Glenmark has built a reputation for research-based medicine & innovation.

Orange Health Digital has engaged with Glenmark across its digital platforms, collaborating closely to build the brand’s digital presence & strengthen its reputation as a trusted resource & partner for medical professionals.

Objective

Create an online resource center and one-stop-portal for India’s dermatologists, where they can explore current research, exchange ideas, share case studies, refresh skills, & access tutorials.

Strategy We Used

Create a customer-centric & non-promotional mobile/web-based self-learning platform.
Build a repository of knowledge for dermatologists with case studies, practice management, articles, & further guidance.
Provide patient resources for a wider audience with easy-to-consume content.
Visual learning tools, including videos demonstrating standard, as well as emerging procedures.
Provide case challenges for professionals to test skills & discuss diagnosis & treatment.
Guidance for dermatology students including career options, clinic setup, & other essential skills.
Search engine optimization was used to rank for keywords around terminologies used by dermatologists and dermatology students in order to garner contextual traffic on the Guiderm website.
We used social media platforms like LinkedIn as well as search engines to reach out to dermatologists and create awareness about the platform

Result

The portal has engaged with a growing community of over 8500 dermatologists.
High engagement with 123 papers shared since its inception.
Database that includes over 3000 ebooks, 11,000 videos & 85 journals.