KCM Clinic – Orange Health Digital

Medical Value Tourism For KCM Clinic: Driving Patients From UK To Poland For Surgeries

Problem Statement

The SEO+SEM campaign focused on driving patients from UK to Poland as a better and safer alternative in comparison to Turkey.

Strategy We Used

Designed curated landing pages for different business offerings with an objective of generating contextual leads.
Optimized the entire KCM website wrt Medic guidelines, Google’s Page Speed Insight recommendations.
Ran surgery-wise campaigns targeting people based in the UK who are actively seeking for information wrt surgery, such as cost of surgery, after care etc.

Created 70+ pages to organically rank on SERPs for education related keywords basis user search trends (both pre surgery and direct surgery).

Impact We Generated