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Medical Value Tourism For KCM Clinic: Driving Patients From UK To Poland For Surgeries

Problem Statement

The SEO+SEM campaign focused on driving patients from UK to Poland as a better and safer alternative in comparison to Turkey.

Strategy We Used

  • Designed curated landing pages for different business offerings with an objective of generating contextual leads.
  • Optimized the entire KCM website wrt Medic guidelines, Google’s Page Speed Insight recommendations.
  • Ran surgery-wise campaigns targeting people based in the UK who are actively seeking for information wrt surgery, such as cost of surgery, after care etc. 
  • Created 70+ pages to organically rank on SERPs for education related keywords basis user search trends (both pre surgery and direct surgery).

Impact We Generated

  • Achieved #1 - 3 ranking for multiple surgery and transaction keywords in the UK.
  • Lead efficiency increased by 50% through performance ads.
  • Organic traffic grew by 4X in one year.
  • Total revenue generated through surgeries grew by 70%.

Get In Touch With Us

divej@thehealthorange.com
+91 (982) 005-9941

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